SGM Lighting is pleased to announce the appointment of Chris Burridge as EMEA Account Manager, based in the UK. With nearly 25 years of experience in sales, operations, engineering and sales leadership within the lighting industry, together with a mechanical engineering degree from Brunel University, Chris brings a wealth of knowledge and a proven track record to this key role.

His extensive network of lighting specifiers, distributors, and integrators - combined with a strong understanding of global markets - positions him to make an immediate and meaningful impact. Chris will play a pivotal role in strengthening SGM’s presence and visibility across the EMEA region.

“We’re excited to welcome Chris to the team,” said Leif Orkelbog-Andresen, Global Sales Director at SGM Lighting ApS. “His background in manufacturing, distribution, and systems integration enables him to support our clients both technically and commercially. We’re confident that his expertise, enthusiasm and proactive approach will resonate strongly with our partners.”

Chris joins SGM at a dynamic time in the company’s evolution. Following its acquisition by Golden Sea, a global leader in lighting manufacturing, SGM is uniquely positioned to deliver industry-leading solutions by combining Golden Sea’s advanced production capabilities with SGM’s renowned R&D and innovation hub in Denmark.

“It feels like an exciting time to join SGM,” said Chris Burridge. “The brand has a strong heritage of pioneering lighting solutions for architectural and entertainment applications. With a clear roadmap and ongoing commitment to innovation, I’m excited to support our clients and help bring their creative visions to life.”

As EMEA Account Manager, Chris will execute SGM’s sales strategy, adopting a customer-focused approach while leveraging his deep technical knowledge and solution-orientated mindset. His extensive relationships across all facets of the lighting community will open new opportunities for SGM in high-profile architectural, entertainment and commercial projects. 

His appointment underscores SGM’s dedication to delivering high-performance, durable lighting solutions that meet the evolving needs of designers, integrators and specifiers across the architectural and entertainment industries.