Willem De Plus promoted to Architectural Product Manager

WILLEM DE PLUS PROMOTED TO ARCHITECTURAL PRODUCT MANAGER

SGM Lighting ApS is proud to announce the promotion of Willem De Plus to the role of Architectural Product Manager. Having been an integral part of the company for nearly seven years - most recently since 2022 with a focus on product development - Willem’s expertise, passion for product design and innovation, and strong leadership mindset make him the ideal choice to lead SGM’s architectural product line into the future.

“We are excited to see Willem step into this leadership role,” said Chris Agius Ferrante, CEO of SGM Lighting ApS.

“His technical expertise, creative mindset, and deep industry knowledge will be invaluable in strengthening our architectural product portfolio. Willem’s dedication to pushing the boundaries of product innovation aligns perfectly with SGM’s commitment to delivering high-performance lighting solutions.”

In his new position, Willem will work closely with cross-functional teams, including engineering, sales, and marketing, to drive product awareness, expand SGM’s architectural lighting portfolio and play a key role in SGM’s growth. His keen understanding of market trends and customer needs will play a pivotal role in shaping SGM’s future architectural lighting innovations.

“Taking on this new role at SGM Lighting is a great privilege. Working alongside SGM’s talented team, dedicated to innovation and excellence, has been truly rewarding. I am especially proud of the four new products we presented at ISE in early February. The POI Wash Family is developed in close collaboration with Golden Sea’s R&D and manufacturing resources. Launching four products in just four months since Golden Sea acquired SGM is a remarkable achievement, with a fifth product already on the way. This partnership allows us to push the boundaries of product innovation, and I am excited about the possibilities it will bring”, says Willem.

Willem’s promotion marks an exciting new chapter for SGM Lighting, reinforcing the company’s dedication to internal growth and leadership development. With Willem at the helm of architectural product management, SGM is well-positioned to continue delivering innovative lighting solutions for architectural applications worldwide.

ABOUT SGM LIGHTING AND GOLDEN SEA

SGM Lighting ApS, is a leader in innovative lighting solutions, delivering high-quality durable products for architectural, entertainment, and commercial applications. SGM is owned by Golden Sea, a major player in the global lighting industry, listed on the Shenzhen Stock Exchange. In partnership, SGM and Golden Sea leverage cutting-edge technology and a shared commitment to excellence, quality, and sustainability to push the boundaries of lighting innovation. Together, they are dedicated to creating inspiring environments and pioneering new possibilities for clients around the world.