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TIM GUION AS HEAD OF SALES – AMERICAS

SGM Lighting is pleased to announce the appointment of Tim Guion as Head of Sales – Americas. With 30 years of experience in sales, business development, and marketing within the lighting industry, Tim brings a wealth of expertise and a deep understanding of the industry’s unique market dynamics. His leadership will be instrumental in driving SGM’s growth across the United States, Canada, and Latin America.

Tim’s appointment comes at a pivotal moment for SGM, following its acquisition by Golden Sea, a globally recognized leader in lighting manufacturing. By combining Golden Sea’s world-class engineering and production capabilities with SGM’s renowned production, R&D, and innovation hub in Denmark, the company is uniquely positioned to deliver new industry standard lighting solutions for the architectural and entertainment industries.

SGM LIGHT

We are thrilled to welcome Tim to SGM,” said Leif Orkelbog-Andresen, Global Sales Director of SGM Lighting ApS. “His deep expertise in the specification and integrator lighting markets, combined with his technical acumen and leadership experience at industry titans like ETC and Lumenpulse, aligns perfectly with our ambitious growth plans. We are confident that his vision will strengthen our industry partnerships and expand our presence in key markets.”

As Head of Sales – Americas, Tim will lead SGM’s regional sales strategy, ensuring a customer-centric approach that enhances market presence and fosters growth. His strong relationships with premium system integrators, architectural lighting designers, and key industry stakeholders will play a crucial role in expanding SGM’s footprint across high-profile architectural, entertainment, and commercial projects. Tim holds a Bachelor of Fine Arts (BFA) in Lighting Design (Theatre) from the University of Southern California.

“SGM, now part of the Golden Sea family, is an incredible force of innovation and potential,” said Tim. “I am excited to transform that potential into impactful solutions for world-class projects. I’m honored to join the SGM team and look forward to partnering with our rep agents, dealers, system integrators, and the design community to push the boundaries of creativity and technology - delivering compelling lighting solutions with tenacity and integrity.”

Additionally, Tim will work closely with senior sales leadership to expand and develop SGM’s regional sales team, ensuring the company continues to meet the evolving demands of the lighting industry. His appointment reinforces SGM’s commitment to innovation, performance, and durability, solidifying its position as a leader in architectural and entertainment lighting solutions.