Joe Bokelman joins SGM

JOE BOKELMAN JOINS AS REGIONAL SALES MANAGER

SGM Lighting is pleased to announce the appointment of Joe Bokelman as Regional Sales Manager. With over 30 years of experience in design, sales, business development, and marketing within the lighting industry, Joe’s extensive knowledge and industry expertise make him well-suited for this versatile sales position. His deep understanding of the market and stakeholders will elevate and enhance SGM’s presence in the lighting community.

Joe joins SGM during a transformative period for the company, following its acquisition by Golden Sea, a globally recognized leader in lighting manufacturing. By combining Golden Sea’s world-class engineering and production capabilities with SGM’s renowned production, R&D, and innovation hub in Denmark, the company is uniquely positioned to deliver industry-leading lighting solutions for the architectural and entertainment sectors.

“We are thrilled to welcome Joe to the SGM team,” said Tim Guion, Head of Sales - Americas. “His deep expertise in the specifier, installer, and integrator lighting communities, combined with his leadership experience at industry names like ETC, Cooper, Hubbell, and OSRAM, brings invaluable insight to our team. We are confident that his efforts will invigorate our partners and expand our presence in key territories across the Great Lakes, Mid-Atlantic, and South Central regions of the United States and Canada.”

As Regional Sales Manager, Joe will execute SGM’s sales strategy, adopting a customer-focused approach while leveraging his deep technical knowledge and problem-solving skills. His extensive relationships across all facets of the lighting community will open new opportunities for SGM in high-profile architectural, entertainment, and commercial projects. Additionally, he plans to reengage with industry groups such as the IALD and the IES, where he previously chaired several committees. His passion for making technology accessible is reflected in the numerous articles he has authored for industry publications, while his innovative approach is evident in the patents he has secured. Joe holds a Bachelor of Fine Arts (BFA) in Lighting Design (Theatre) from Lawrence University in his hometown of Appleton, Wisconsin.

“I see a new approach forming within SGM Lighting to deliver innovative solutions to world-class projects." said Joe. "Tim and I worked together at ETC, and I am excited to join him and the SGM team at this pivotal moment. Of course, I also look forward to partnering with our rep agents, dealers, system integrators, and the design community to find the balance between art and technology — to make projects successful on all counts.”

His appointment reinforces SGM’s commitment to innovation, performance, and durability, solidifying its position as a leader in architectural and entertainment lighting solutions.