SGM Lighting is proud to announce the appointment of Total Solution Marketing (TSM) as its exclusive entertainment distributor across Singapore, Malaysia and Thailand.

This strategic partnership marks a significant milestone in strengthening SGM’s presence in Southeast Asia and enhancing access to its innovative lighting solutions for the region’s entertainment industry.

SGM, a global leader in durable and advanced lighting technology, is renowned for its cutting-edge LED solutions that combine performance, reliability, and design excellence.

Through this collaboration, TSM will represent SGM’s full range of entertainment products, providing clients with comprehensive sales coverage, technical expertise, and dedicated after-sales support throughout the region.

“We are delighted to partner with Total Solutions Marketing, a trusted name with deep experience and strong relationships in the Southeast Asian market,” said Leif Orkelbog-Andresen,  Global Sales Director at SGM Lighting. “Together, we will continue to elevate lighting experiences with innovation, quality and customer focus.”

"Partnering with SGM reinforces our shared vision of elevating lighting experiences through innovation and quality,” said Ming Hee, Director of Strategic Partnership of Total Solution Marketing. “We are committed to expanding SGM’s presence in the region and supporting professionals with solutions that inspire creativity and deliver long-lasting performance.”

This partnership underscores both companies’ dedication to empowering lighting designers, production professionals and venue operators with world-class technologies that redefine what is possible in entertainment lighting.